Affiliates Guide

Promoting by Platform + Audience

Carrot’s Best Channels for Leads
Carrot’s Best Social Media Channels for Traffic + Conversion
Facebook Groups + Ads
Posting to Instagram + Story Templates
YouTube Video Optimization Checklist
Podcasts
Promoting to an Investor Audience
Promoting to an Agent Audience
Paid Traffic
Top Converting Pages + Posts

Carrot’s Best Channels for Leads

Carrot’s Best Social Media Channels for Traffic + Conversion

The lion’s share of social traffic comes from Facebook – accounting for 93% of all social traffic and 91% of all social conversions. CVR of 2.37%.

YouTube has a ton of untapped potential. Accounts for less than 2% of all social traffic, but 6% of all social conversions – with a massive CVR of 8.43%.

Instagram accounts for 2% of all social traffic and 2% of all social conversions. IG Stories have a conversion rate of 3.8% – more untapped potential, especially for agents!

Email Promotions

Leverage the power of your email lists, onboarding email sequences, + e-newsletters by adding in your Carrot affiliate link.

Magnify your referral pipeline by adding in an email funnel in 5 EASY steps:

Create your email list…better yet if you can segment it
Write email copy the converts…it’s easier than you’d think with our helpful strategies and templates!
Send your first outreach email
Send follow up…save yourself time by automating it
Review results, tweak, + repeat

Email Promo Checklist

Add you Carrot affiliate link
Add an affiliate FTC disclosure statement
Include an opt-out link — make the most of your opt-out link by optimizing it to remove them from that specific promotion sequence and not a complete unsubscribe from your email list
Schedule your emails

Next-Level Tip: Send more emails + protect yourself from unsubscribes by segmenting your lists. Instead of inundating your entire list with affiliate email after affiliate email, send to a specific list or segment. When you send the right promotion to the right audience, you’re delivering the most value to a targeted + engaged audience.

Need more help creating your emails? Access your Email Builder Templates Here ->

The Top 4 Email Strategies

Audience relevance:
You need to speak to your audiences experience level and show empathy for their pain points.
Engaging and compelling storytelling:
You need to be able to hook the reader in the first couple of lines and you need a good story to keep their attention.
Effectively deliver a message:
You should make sure to cover the value and benefit of Carrot. What will your audience learn and how will it benefit them?
Trigger a response/reaction:
You want the reader to self reflect on their pain points and understand that Carrot is a solution.

Access your Email Builder Templates Here ->

The Layout and Elements

Engaging Subject lines:
You want to make sure your subject line teases value/benefit or hits a pain point. Keep it short and leave a little mystery to entice opens.
Attractive header image (optional):
Images increase conversion. We find our header images consistently lead to 30% of our email clicks. However it’s not necessary every time.
Powerful and engaging hook:
You need a short but strong hook to grab immediate attention and tease a benefit.
Short story/ short content:
1-3 paragraphs. Written at a 5th grade reading level. You want to tell a story that touches on the pain points of the audience and how you understand and empathize with them. Then introduce the webinar as a solution with the benefit being they can eliminate their pain point.
What they will learn:
You want to clearly tell them what they will learn so they know what to expect.
Clear and simple call-to-action:
You need a large button and copy that clearly tells the reader what they will get when they click. Make sure your button color stands out.
Urgency/FOMO:
It’s always important to stress urgency or fear of missing of out with text around your CTA. Ideally right below the button. You want them to understand their pain point will continue to happen if they don’t click.

Access your Email Builder Templates Here ->

Facebook Groups

MORE INFO COMING SOON!

Posting to Instagram + Story Templates

USE OUR NEW BUMOJIS ON GIPHY:

Our awesome Budmoji’s have been added to GIPHY — add some fun Carrot-branded GIPHY to your Reel! You can find them by searching with any of these keywords: budmoji, carrot bud, carrot real estate, get carrot, carrot

MORE INFO + STORY TEMPLATES COMING SOON!

YouTube Video Optimization Checklist

Whether it’s once a week or monthly – consistency is key for social media engagement. Here’s a quick checklist when making Youtube videos:

Title: Include name of guest or success story person
Description:
- Short CTA in top line
- Written description – approx 500 characters w/ relevant keyword
- Timestamps for Chapters if applicable
- ADD YOUR AFFILIATE LINK 🔗
Privacy
Create + Add Thumbnail
Playlist(s)
Tags
Endscreen – send them to the next logical video and/or playlists
Cards (mentions for other videos)
Ranking for keyword? – [process goes here for extra work needed]
Post to other social media platforms
- Upload native to Facebook as post
- Post to IGTV w/ thumbnail

Podcasts

Do you want the chance to have Trevor, Carrot’s CEO, on your podcast?

We’re offering the opportunity for you to have Trevor appear as a guest or host on your podcast, YouTube channel, webinar, FB group, mastermind…

You reap the benefits of a high-converting, trust-building appearance w/ Trevor educating & adding LOTS of value to your audience + affiliate commissions. We get brand exposure. Win-Win!

If you want in and have one of these: then reply to brady@carrot.com to see if:

Podcast with over 30 reviews
OR
Youtube Channel
OR
Highly-engaged mastermind, facebook group, etc

THEN

Send an email to brady@carrot.com with a “Get that Bacon!” in the subject line
Include a URL to show/platform
Your choice and any notes on what you’d like him to talk on (Mindset focused: his entrepreneur story from solo to CEO, Marketing Focused: how to get more motivated seller leads online, or BOTH)

Trevor’s availability is a little sparse right now, so guest appearances will be on a first-come, first served basis.

Out of the Box Promotion Ideas

Google My Business Pages

Create + optimize Google My Business listings, then add appointment/booking button + use Carrot affiliate link for the button

Email Signature

Add the Carrot logo linked with your affiliate link. We recommend using your affiliate link for the Main Site (carrot.com) or to Plans Page (carrot.com/plans). You can find your links to these pages in your affiliate backoffice.

Add Links to your Linktr.ee

Include Carrot in your Linktr.ee bio link page — add value + set yourself up for success by linking to our free educational resources like the SEO Bible + Marketing Plan Generator.

Create an Course or Ebook

Everyone writes reviews + Top 10 lists these days, stand out and see MORE sales by creating content about your process and how Carrot is a valuable part of the process. People want to use the tools you do!

Promoting to Investor + Hybrid Audiences

Do you have an Investor or Hybrid audience? Here are our recommendations for positioning Carrot and our top blog posts for investors:

Investors + Investor/Agent Hybrids

“Carrot provides a platform for Real Estate Professionals to become the authority in their markets through sustainable marketing tools that enable them to get off of the marketing hamster wheel grind.

By moving to Evergreen Marketing, real estate professionals are empowered to gain true freedom and make a greater impact with their businesses.”

Promoting to Agent Audiences

Take the guesswork out of promoting. We’ve already identified our top converting posts + pages for your, so all you need to do is share with your audience:

Agent – Carrot Positioning Statement:

“Carrot helps real estate agents and investors move from hamster wheel marketing to Evergreen Marketing to attract the highest profit margin motivated house seller (and buyer too) leads by getting in front of them in Google with our “Authority Hub” websites.

Where Zillow owns retail buyers online at the city level, Carrot and our clients own motivated house sellers in Google searches in nearly every city in America… bringing in hundreds of thousands of off market motivated house sellers every year”

Paid Traffic

Paid traffic is an excellent way to drive people to your website while you build your SEO + increase your organic traffic. Google Ads + Facebook Ads are a great place to start, and they make it easy to segment + target your ideal audience.

When beginning a new paid marketing campaign, we recommend always starting with split testing — which tests variations of an ad against each other to see which performs best for your audience.

Google Ads

People trust Google and often go to the search engine when making a buying decision. Google Ads is a great place to test your ad targeting for affiliate marketing.

Facebook

Facebook Ads give you the opportunity to place a Facebook Pixel on your website, so you can retarget + capture the attention of people who have already visited your website.

Top Converting Pages + Posts

Take the guesswork out of promoting. We’ve already identified our top converting posts + pages for you, so all you need to do is share with your audience.

Simply Copy + Paste in the Carrot.com URL into your link generator to create custom affiliate links to ANY Carrot page 24/7!