Affiliates Guide
Affiliate Etiquette 101
Logos + Branding Guidelines
We’ve created our brand look and feel to reflect the awesome Carrot Mission, Vision, and Values.
Carrot Orange:
- Hex #: F7931E
- RGB: 247, 147, 30
- CMYK: 0, 50, 99, 0
A couple of things to keep in mind when creating assets:
- Please always use approved logos and do not alter them. (Read more info below!)
- Whenever possible please stick to the Carrot color palette.
- When in doubt, keep it simple!
Primary Logo and Icon
Always use the flat version of the logo and icon as shown here.
Primary Carrot Logo
Primary Carrot Icon
Logo and Icon Margins
Use at least the height of the “c” as a measure of distance between the logo and other elements.
Reverse Logo and Icon
The reversed version of the logo can be used on color backgrounds.
Logo Usage Guidelines
Do not use the primary Carrot Logo or Icon on backgrounds any darker than #F7FAFC.
Do not add to, re-color, alter, rotate or modify the logos in any way.
Use the reversed logo on top of images or darker colors. If there is not enough contrast, use the primary logo. If the reversed logo is used on an image it must be overlaid on an image or area of the image that has little or no conflicting imagery behind it.
Colors
The Carrot primary brand color is Carrot Orange 500. Indigo is a complementary color that can be used often and for contrast.
Pro Tip: The Indigo color works great as a background when creating assets.
Need help creating an asset? Reach out to our affiliate manager + we’ll help you out!
Glossary
Consistent branding + messaging helps with consistent sales. Over the years, we’ve updated our branding, so please make sure to refer to us correctly cause everyone likes to be called the right name 🙂
DO’s
- Carrot
- Carrot.com
DON’Ts
- InvestorCarrot
- AgentCarrot
- OnCarrot
Key Carrot Terms:
Other terms:
Investor-Friendly Terms:
- Leads, Seller Leads, Lead Gen., etc
- Motivated Seller, cash buyer
Agent-Friendly Terms:
- Listing, Seller listing, etc
FTC Disclosure Requirements
The FTC is cracking down and requiring compliance with FTC disclosures when it comes to paid and performance-based marketing.
We want to ensure that you are aware of the best practices, as well as the new laws and regulations in order to maintain a steady and profitable revenue stream.
These requirements apply to affiliates who promote our services via written reviews, testimonials, endorsements, or other forms of written promotion. They are not applicable to display ads, text ads, or other traditional forms of advertisement. The goal of these disclosures is to inform your traffic that your content and referrals may be compensated in some way.
Why Is It Important?
Failure to disclose, or disclose adequately, that you may be compensated for an endorsement will lead to legal issues with the FTC. If a suit does materialize as a result of your failure to comply with FTC, you may become associated with deceptive practices. As we all know very well, once it’s on the internet, it’s almost impossible to erase.
Requirements for Disclosures
Frequent: A disclosure should be related to every compensated post. A single disclosure found via a link at the bottom of the page is not sufficient or accepted by the FTC. The disclosure should be easily visible, clear, conspicuous & requiring no action.
Clear: Disclosures should be easily understandable by those viewing your post. Examples would be: “InvestorCarrot pays me a small percentage for each sign-up through my link” or “The links in the post below may be affiliate links for which I will be compensated. Read the full disclosure.”
Conspicuous & Requiring No Action: A disclosure should be placed above each post (prior to any links) and should be easily viewable.
Read more about the Affiliate FTC Compliance Guidelines or visit FTC.gov for full guidelines.
