Carrot High Converting Email Building Resources For Novice Audiences

We’re going to breakdown what makes a high converting email and all of the elements inside. You can copy/paste from our options and mix and match however you like to create great emails to increase your conversion.

Index:

What makes an email convert?

There are a few principles to follow to increase open rates and click through rates and we’ll cover the basics here.

The Top 4 Email Strategies

  • Audience relevance:
    You need to speak to your audiences experience level and show empathy for their pain points.
  • Engaging and compelling storytelling:
    You need to be able to hook the reader in the first couple of lines and you need a good story to keep their attention.
  • Effectively deliver a message:
    You should make sure to cover the value and benefit of the webinar. What will your audience learn and how will it benefit them?
  • Trigger a response/reaction:
    You want the reader to self reflect on their pain points and understand that the webinar is a solution.

The Layout and Elements

  • Engaging Subject lines:
    You want to make sure your subject line teases value/benefit or hits a pain point. Keep it short and leave a little mystery to entice opens.
  • Attractive header image (optional):
    Images increase conversion. We find our header images consistently lead to 30% of our email clicks. However it’s not necessary every time.
  • Powerful and engaging hook:
    You need a short but strong hook to grab immediate attention and tease a benefit.
  • Short story/ short content:
    1-3 paragraphs. Written at a 5th grade reading level. You want to tell a story that touches on the pain points of the audience and how you understand and empathize with them. Then introduce the webinar as a solution with the benefit being they can eliminate their pain point.
  • What they will learn:
    You want to clearly tell them what they will learn so they know what to expect.
  • Clear and simple call-to-action:
    You need a large button and copy that clearly tells the reader what they will get when they click. Make sure your button color stands out.
  • Urgency/FOMO:
    It’s always important to stress urgency or fear of missing of out with text around your CTA. Ideally right below the button. You want them to understand their pain point will continue to happen if they don’t click.

Step 1: Choose a Subject Line


Subject Lines Focused on Open Rates

  • “Your Real Estate Breakthrough Starts Here 🚀”
  • “From Novice to Real Estate Pro: Unleash Your Potential”
  • “Turn Impatience into Profit: Your Real Estate Journey Awaits”
  • “No Tech Stress, Just Real Estate Success – Here’s How 🏡”
  • “First-Time Investor? Let’s Build Your Path to Wealth”
  • “Real Results, Real Fast: Carrot’s the Secret to Success”
  • “Your Real Estate Website Made Easy – No Tech Headaches!”
  • “From Career Change to Cash Flow: Your Real Estate Future”
  • “Get Ahead in Real Estate: Why Carrot is Your Best Move”
  • “Start Smart, Finish Strong: Real Estate Mastery with Carrot”
  • “Tech or Real Estate Newbie? No Problem! Carrot Makes Real Estate Easy 🌐”
  • “Unlock Your Real Estate Potential with Carrot’s Expertise”
  • “Ready for Results? Dive into Real Estate with Carrot 🚀”
  • “Start Strong, Finish Stronger: Carrot’s Real Estate Boost”
  • “Your Real Estate Journey Simplified with Carrot’s Tools 🏠”
  • “Impatient for Success? Accelerate with Carrot Now!”
  • “Tech-Savvy or Not, Carrot Powers Your Real Estate Dreams”
  • “New to Real Estate? Carrot Paves the Way to Prosperity”

Step 2: Choose a Hook

Engaging Hooks Focused on Benefits

  • “Imagine a world where real estate success isn’t hindered by tech barriers. With Carrot, it’s more than imagination – it’s your reality!”
  • “Attention Tech and Real Estate novices! Your journey into profitable real estate investing begins now, and Carrot is your trusted guide.”
  • “Tired of feeling overwhelmed? Let Carrot be the bridge to your real estate dreams, making every step simple and rewarding.”
  • “Impatience is a virtue in real estate, and Carrot knows it. Get ready for results with a journey tailored to your success.”
  • “Whether you’re making a career change or diving into real estate on the side, Carrot is the catalyst for your transformation. Ready to grow?”
  • “Tech stress? Not on our watch. Carrot is here to make your real estate journey smooth, stress-free, and highly rewarding.”
  • “Your lack of real estate experience ends now. Carrot is your entry point to a world of training, support, and unstoppable success.”
  • “In a world of real estate clutter, stand out effortlessly. Carrot is the secret weapon for Real Estate Processionals ready to soar above the competition.”
  • “Tech anxiety, meet your match. Carrot empowers beginners with the tools and support needed to conquer the real estate landscape.”
  • “Embarking on a real estate adventure? Carrot is your reliable companion, providing the training and resources for an epic journey.”
  • “Real estate success made easy with Carrot – no tech headaches, just results!”
  • “Ready to turn your real estate dreams into reality? Carrot makes it simple and quick!”
  • “Real estate success simplified: Carrot delivers the benefits, minus the complications.”
  • “Carrot – where tech simplicity meets real estate profitability. Your journey begins!”

Step 3: Choose a Story/Copy

Short Story Copy #1

  • In my journey through the challenges of lead generation, much like yours, I experienced the grind – working hard but feeling just shy of that breakthrough to the next level. We’ve all been there, testing every marketing trick in the book, from direct mail to cold calls, and yes, even paid ads. Effective, yet at a certain point, you begin to wonder: Is there a better way?

    I vividly recall standing at that crossroads in my business, back in 2011. It dawned on me that the very marketing strategies intended to bring freedom were, in reality, chaining me to my desk, perpetuating an endless cycle of hustle. The thought of repeating that grind annually was not in my vision for success.

    That’s when I made a pivotal choice – I transitioned to Carrot as my real estate website platform. Carrot is much more than just a website; it’s a Lead Generation Hub that understands the challenges of beginners in the real estate game. No more tech stress, no more feeling overwhelmed.

    Carrot’s high-converting websites are designed to attract motivated sellers, cash buyers, and tenants effortlessly. The simplicity of editing and the user-friendly platform allowed me to focus on my business, not technology. The comprehensive training and world-class support ensured that my transition to technology was smooth.

    If you’re just getting started, Carrot is the solution that provides immediate results. It’s the website and marketing platform that understands your journey, offering not just a website but a partner in your real estate success.

Short Story Copy #2

  • Navigating the challenges of lead generation can be fraught with uncertainty – the tireless grind, experimenting with every marketing trick, from direct mail to cold calls, and even delving into paid ads. Yet, in my hustle, I questioned: Is there a better, simpler way?

    Enter Carrot – the real estate website platform that transformed my approach. It’s not just a website; it’s the bridge for tech and real estate novices like us to triumph in the world of real estate. Carrot understands the anxiety of transitioning to technology and entering the industry without all the knowledge that a 20 year successful pro has, providing not just a solution but a supportive companion on your journey.

    Picture this: a world where tech stress evaporates. Carrot’s high-converting websites, coupled with its user-friendly platform, turned my tech anxiety into triumph. The comprehensive training and world-class support were the keys that unlocked a new chapter in my real estate success story.

    Carrot isn’t merely a website; it’s the center of my business where all my marketing comes together. If you’re ready to break free from the complexity, Carrot is your ally in success and results, proving that success in real estate doesn’t require a tech expert – just the right platform.

Step 4: Tell them What They’ll Learn/Get

What They Will Learn/Get

  • Beautiful, High-Converting Websites
    We work hard to balance our websites with conversion optimization, ease-of-use, and elegance. It all comes together to create something that is uniquely Carrot–it converts better and looks beautiful.
  • Comprehensive Trainings
    We work hard to balance our websites with conversion optimization, ease-of-use, and elegance. It all comes together to create something that is uniquely Carrot–it converts better and looks beautiful.
  • World-Class Support:
    If you ever have any questions about making your real estate platform perform better, our world-class support team is waiting to help you. We encourage you to contact us when you’re struggling with something and we’re committed to helping you as best we can, as fast as we can.
  • Simple, Powerful Lead Management:
    With text message notifications, we give you the best chance of closing deals from online leads. Plus, you can organize all of your leads based on their status easily on your dashboard. No other tools necessary. But, if you do want to integrate a CRM of your own, don’t worry – Carrot easily integrates with popular CRM options.

Step 5: Choose a CTA

Call to Actions

  • “Transform Your Real Estate Journey – Join Carrot Now!”
  • “Break Free from Tech Stress – Sign Up with Carrot Today!”
  • “Ready for Results? Join Carrot for Success!”
  • “Empower Your Lead Generation – Get Started with Carrot!”
  • “Tech Novice or Pro, Carrot Is Your Key – Join Today!”
  • “Discover Real Estate Success – Choose Carrot Now!”
  • “Elevate Your Business with Carrot – Join today!”
  • “Tech Anxiety? Carrot Has Your Back – Sign Up Now!”
  • “Unlock Your Real Estate Potential – Join Carrot Today!”
  • “From Grind to Triumph – Start Your Carrot Journey!”

Step 6: Choose an Urgency Phrase

Urgency/FOMO Copy

  • “Don’t Be Afraid to Write Your Real Estate Success Story!”
  • “Ditch the uncertainty, and embrace the path to Real Estate Success”
  • “Escape the Grind – Carrot Delivers Results!”
  • “Overwhelmed? Carrot Guides Your Success Every Step of The Way!”
  • “Stop Chasing Leads – Let Carrot Bring Them to You!”
  • “Tired of the Hustle? Carrot Changes the Game!”
  • “Break Free from the Desk – Carrot Unleashes Freedom!”
  • “No More Hustle, Just Results – Choose Carrot!”
  • “Struggling with Lead Gen? Carrot is Your Solution!”
  • “Don’t look back – Carrot is the path forward!”

Example: Putting it All Together

Subject line: No Tech Stress, Just Real Estate Success – Here’s How 🏡

Body copy:

Real estate success simplified: Carrot delivers the benefits, minus the complications.

In my journey through the challenges of lead generation, much like yours, I experienced the grind – working hard but feeling just shy of that breakthrough to the next level. We’ve all been there, testing every marketing trick in the book, from direct mail to cold calls, and yes, even paid ads. Effective, yet at a certain point, you begin to wonder: Is there a better way?

I vividly recall standing at that crossroads in my business, back in 2011. It dawned on me that the very marketing strategies intended to bring freedom were, in reality, chaining me to my desk, perpetuating an endless cycle of hustle. The thought of repeating that grind annually was not in my vision for success.

That’s when I made a pivotal choice – I transitioned to Carrot as my real estate website platform. Carrot is much more than just a website; it’s a Lead Generation Hub that understands the challenges of beginners in the real estate game. No more tech stress, no more feeling overwhelmed.

Carrot’s high-converting websites are designed to attract motivated sellers, cash buyers, and tenants effortlessly. The simplicity of editing and the user-friendly platform allowed me to focus on my business, not technology. The comprehensive training and world-class support ensured that my transition to technology was smooth.

If you’re just getting started, Carrot is the solution that provides immediate results. It’s the website and marketing platform that understands your journey, offering not just a website but a partner in your real estate success.

Here’s what you’ll get with Carrot:

  • Beautiful, High-Converting Websites
    We work hard to balance our websites with conversion optimization, ease-of-use, and elegance. It all comes together to create something that is uniquely Carrot–it converts better and looks beautiful.
  • Comprehensive Trainings
    We work hard to balance our websites with conversion optimization, ease-of-use, and elegance. It all comes together to create something that is uniquely Carrot–it converts better and looks beautiful.
  • World-Class Support:
    If you ever have any questions about making your real estate platform perform better, our world-class support team is waiting to help you. We encourage you to contact us when you’re struggling with something and we’re committed to helping you as best we can, as fast as we can.
  • Simple, Powerful Lead Management:
    With text message notifications, we give you the best chance of closing deals from online leads. Plus, you can organize all of your leads based on their status easily on your dashboard. No other tools necessary. But, if you do want to integrate a CRM of your own, don’t worry – Carrot easily integrates with popular CRM options.

From Grind to Triumph – Start Your Carrot Journey!

Get Carrot Today


Ditch the uncertainty, and embrace the path to Real Estate Success

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