Carrot High Converting Email Building Resources For Intermediate Audiences

We’re going to breakdown what makes a high converting email and all of the elements inside. You can copy/paste from our options and mix and match however you like to create great emails to increase your conversion.

Index:

What makes an email convert?

There are a few principles to follow to increase open rates and click through rates and we’ll cover the basics here.

The Top 4 Email Strategies

  • Audience relevance:
    You need to speak to your audiences experience level and show empathy for their pain points.
  • Engaging and compelling storytelling:
    You need to be able to hook the reader in the first couple of lines and you need a good story to keep their attention.
  • Effectively deliver a message:
    You should make sure to cover the value and benefit of the webinar. What will your audience learn and how will it benefit them?
  • Trigger a response/reaction:
    You want the reader to self reflect on their pain points and understand that the webinar is a solution.

The Layout and Elements

  • Engaging Subject lines:
    You want to make sure your subject line teases value/benefit or hits a pain point. Keep it short and leave a little mystery to entice opens.
  • Attractive header image (optional):
    Images increase conversion. We find our header images consistently lead to 30% of our email clicks. However it’s not necessary every time.
  • Powerful and engaging hook:
    You need a short but strong hook to grab immediate attention and tease a benefit.
  • Short story/ short content:
    1-3 paragraphs. Written at a 5th grade reading level. You want to tell a story that touches on the pain points of the audience and how you understand and empathize with them. Then introduce the webinar as a solution with the benefit being they can eliminate their pain point.
  • What they will learn:
    You want to clearly tell them what they will learn so they know what to expect.
  • Clear and simple call-to-action:
    You need a large button and copy that clearly tells the reader what they will get when they click. Make sure your button color stands out.
  • Urgency/FOMO:
    It’s always important to stress urgency or fear of missing of out with text around your CTA. Ideally right below the button. You want them to understand their pain point will continue to happen if they don’t click.

Step 1: Choose a Subject Line


Subject Lines Focused on Open Rates

  • “Revitalize Your Real Estate Business with a Powerful Website”
  • “Unlock Regular Deal Closures: Transform Your Online Presence Now!”
  • “Boost Your Real Estate Success: The Secret for Consistent Leads and Deals”
  • “Level Up Your Business: The Secret to a Strong Online Presence”
  • “Maximize Your Deals: Elevate Your Marketing with Carrot”
  • “From Flat to Flourishing: The Website Your Business Needs”
  • “Capture Your Market: The Key to Online Success Revealed”
  • “Dominate Your Niche: Master Online Marketing with Carrot”
  • “Stay Ahead of the Game: A Website Tailored for Real Estate Pros”
  • “Lead the Pack: Elevate Your Business with Carrot’s Expertise”
  • “Effortless Marketing: Carrot Has the Blueprint”
  • “Your Shortcut to Real Estate Success Starts with Carrot”
  • “Online Presence Matters: Carrot Unleashes Your Potential”
  • “Ready to Close Deals Regularly? Carrot Leads the Way”
  • “Transform Your Real Estate Business: Carrot’s Expertise”

Step 2: Choose a Hook

Engaging Hooks Focused on Benefits

  • “Unlock the full potential of your real estate business with Carrot’s high-performance websites.”
  • “Say goodbye to marketing stress and hello to a streamlined, success-driven approach that puts you ahead in the game!”
  • “Dive into a stress-free marketing universe where success becomes second nature!”
  • “It’s time to fearlessly navigate the marketing landscape and elevate your business to new heights!”
  • “Discover how Carrot’s tailored strategies can work for you, turning the competition into an opportunity to showcase your unique strengths and stand out in the market.”
  • “Time is money, and with Carrot, your marketing efforts become streamlined, efficient, and optimized for success!”
  • “Beyond budgets, beyond expectations – Carrot’s high converting websites and industry leading trainings are designed to fuel your business growth.”
  • “Discover how Carrot paves the path to your success, providing a comprehensive approach to marketing that goes beyond the ordinary.”
  • “No more compromises – Carrot is designed to effortlessly boost leads and deals!”
  • “Say farewell to frustration and hello to a stress-free journey where every effort contributes to your business growth. It’s not just a website; it’s your gateway to consistent success!”

Step 3: Choose a Story/Copy

Short Story Copy #1

  • Hi, I may be a seasoned real estate professional running a successful business for over a decade, but recently, I found myself at a crossroads – my business had plateaued, and the absence of a strong online presence was becoming a noticeable hurdle.

    It was a game changer when I found Carrot, they totally transformed my approach. Despite my hesitations about technology, Carrot’s high-preforming website proved to be a tailored solution for professionals like me who are ready to roll up their sleeves and get work done to beat my competition.

    The journey started with comprehensive training on marketing best practices, bridging the gap in my SEO and SEM knowledge. Faced with increasing competition, I realized the urgent need for a stronger online presence to stay ahead.

    Navigating Carrot’s user-friendly platform, I discovered simple efficiencies that saved me valuable time. The website, centered around lead generation, became the core of my marketing strategy. Carrot’s ad-hoc services allowed me to stay within my budget while accessing additional support when needed.

    What was once overwhelming became a transformative experience. The website not only attracted leads but also became a hub for my business, showcasing my unique strengths and services. In a matter of months, my business went from flat to flourishing.

    Today, I’m not just a seasoned professional; I’m a tech-savvy entrepreneur thriving in the digital age, thanks to Carrot. This transformative tool has not only elevated my online presence but has also given me the confidence to compete and succeed in a rapidly evolving market.

    My story is a testament to the power of embracing technology and leveraging the right tools. Carrot became my partner in success, guiding me through the intricacies of online marketing and turning my business into a flourishing enterprise.

    …and the best part? They’ll do it for you too. Don’t get frustrated watching your competition win, stop getting burnt out with time consuming marketing, do it the right way, online, and watch the consistency of your lead pipeline take you into a new world of success and freedom.

Short Story Copy #2

  • Hey there,

    I wanted to share a pivotal moment in my real estate journey that might resonate with yours. For years, my business was humming along, but I couldn’t ignore the changing landscape. The absence of a strong online presence was starting to impact growth, and I felt the need for a breakthrough.

    That’s when I discovered Carrot.

    No more tech overwhelm or marketing struggles. Carrot’s high-performing website was the missing piece I didn’t know I needed. It streamlined lead generation, giving me a competitive edge without breaking the bank.

    Carrot’s user-friendly platform and ad-hoc services were game-changers. I could focus on what I do best – closing deals – while Carrot took care of the rest. The results were tangible; my business transformed from stagnant to thriving in no time.

    If you’re feeling the pressure of competition or struggling with your online presence, Carrot is the solution. It’s not just a website; it’s a strategic ally that propels your business forward. Ready to experience the same shift? Carrot has your back.

Step 4: Tell them What They’ll Learn/Get

What They Will Learn/Get

  • Beautiful, High-Converting Websites
    We work hard to balance our websites with conversion optimization, ease-of-use, and elegance. It all comes together to create something that is uniquely Carrot–it converts better and looks beautiful.
  • Comprehensive Trainings
    We work hard to balance our websites with conversion optimization, ease-of-use, and elegance. It all comes together to create something that is uniquely Carrot–it converts better and looks beautiful.
  • World-Class Support:
    If you ever have any questions about making your real estate platform perform better, our world-class support team is waiting to help you. We encourage you to contact us when you’re struggling with something and we’re committed to helping you as best we can, as fast as we can.
  • Simple, Powerful Lead Management:
    With text message notifications, we give you the best chance of closing deals from online leads. Plus, you can organize all of your leads based on their status easily on your dashboard. No other tools necessary. But, if you do want to integrate a CRM of your own, don’t worry – Carrot easily integrates with popular CRM options.

Step 5: Choose a CTA

Call to Actions

  • “Revitalize Your Business: Embrace Carrot for Consistent Deal Closures!”
  • “Effortless Marketing for Seasoned Pros – Sign Up with Carrot Now!”
  • “Unlock Tech Success: Elevate Your Leads with Carrot Today!”
  • “Navigate Marketing with Confidence: Join Carrot for Real Results!”
  • “Stay Competitive: Harness Carrot’s Power for Online Dominance!”
  • “Optimize Your Time: Close Deals Regularly with Carrot’s Expertise!”
  • “Boost Your Profits, Boost Your Presence – Join Carrot Today!”
  • “Maximize Your Time: Get Consistent Deals with Carrot!”
  • “Lead With a Strong Digital Presence: Leverage Carrot’s Power for Dominance!”
  • “Save Time, Boost Lead Gen, Close More Deals: Get Carrot for Effortless Results”

Step 6: Choose an Urgency Phrase

Urgency/FOMO Copy

  • “Don’t Be Afraid to Write Your Real Estate Success Story!”
  • “Ditch the uncertainty, and embrace the path to Real Estate Success”
  • “Carrot eliminates marketing stress – Carrot Delivers Results!”
  • “Overwhelmed? Carrot Guides Your Success Every Step of The Way!”
  • “Stop Chasing Leads – Let Carrot Bring Them to You!”
  • “Effortlessly Close More Deals – Carrot Changes the Game!”
  • “Don’t fall behind the competition – Carrot can make your business stand out and win!”
  • “Dominate your market with the cutting edge tech advantage”
  • “Struggling with Lead Gen? Carrot is Your Solution!”
  • “Don’t let the fear of falling behind paralyze your progress.”
  • “There’s no time to waste when it comes to elevating your leads and embracing effortless success in your real estate business.”
  • “If you lost a deal to an underperforming website or outdated marketing strategy how much would that cost you?”

Example: Putting it All Together

Subject line: Boost Your Real Estate Success: The Secret for Consistent Leads and Deals

Body copy:

Say farewell to frustration and hello to a stress-free journey where every effort contributes to your business growth. It’s not just a website; it’s your gateway to consistent success!

Hey, I may be a seasoned real estate professional running a successful business for over a decade, but recently, I found myself at a crossroads – my business had plateaued, and the absence of a strong online presence was becoming a noticeable hurdle.

It was a game changer when I found Carrot, they totally transformed my approach. Despite my hesitations about technology, Carrot’s high-preforming website proved to be a tailored solution for professionals like me who are ready to roll up their sleeves and get work done to beat my competition.

The journey started with comprehensive training on marketing best practices, bridging the gap in my SEO and SEM knowledge. Faced with increasing competition, I realized the urgent need for a stronger online presence to stay ahead.

Navigating Carrot’s user-friendly platform, I discovered simple efficiencies that saved me valuable time. The website, centered around lead generation, became the core of my marketing strategy. Carrot’s ad-hoc services allowed me to stay within my budget while accessing additional support when needed.

What was once overwhelming became a transformative experience. The website not only attracted leads but also became a hub for my business, showcasing my unique strengths and services. In a matter of months, my business went from flat to flourishing.

Today, I’m not just a seasoned professional; I’m a tech-savvy entrepreneur thriving in the digital age, thanks to Carrot. This transformative tool has not only elevated my online presence but has also given me the confidence to compete and succeed in a rapidly evolving market.

My story is a testament to the power of embracing technology and leveraging the right tools. Carrot became my partner in success, guiding me through the intricacies of online marketing and turning my business into a flourishing enterprise.

…and the best part? They’ll do it for you too. Don’t get frustrated watching your competition win, stop getting burnt out with time consuming marketing, do it the right way, online, and watch the consistency of your lead pipeline take you into a new world of success and freedom.

Here’s what you’ll get with Carrot:

  • Beautiful, High-Converting Websites
    We work hard to balance our websites with conversion optimization, ease-of-use, and elegance. It all comes together to create something that is uniquely Carrot–it converts better and looks beautiful.
  • Comprehensive Trainings
    We work hard to balance our websites with conversion optimization, ease-of-use, and elegance. It all comes together to create something that is uniquely Carrot–it converts better and looks beautiful.
  • World-Class Support:
    If you ever have any questions about making your real estate platform perform better, our world-class support team is waiting to help you. We encourage you to contact us when you’re struggling with something and we’re committed to helping you as best we can, as fast as we can.
  • Simple, Powerful Lead Management:
    With text message notifications, we give you the best chance of closing deals from online leads. Plus, you can organize all of your leads based on their status easily on your dashboard. No other tools necessary. But, if you do want to integrate a CRM of your own, don’t worry – Carrot easily integrates with popular CRM options.

Save Time, Boost Lead Gen, Close More Deals: Get Carrot for Effortless Results

Get Carrot Today


Don’t fall behind the competition – Carrot can make your business stand out and win!

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