High Converting Email Building Resources
For The Evergreen Webinar

We’re going to breakdown what makes a high converting email and all of the elements inside. You can copy/paste from our options and mix and match however you like to create great emails to increase your conversion.

Index:

What makes an email convert?

There are a few principles to follow to increase open rates and click through rates and we’ll cover the basics here.

The Top 4 Email Strategies

  • Audience relevance:
    You need to speak to your audiences experience level and show empathy for their pain points.
  • Engaging and compelling storytelling:
    You need to be able to hook the reader in the first couple of lines and you need a good story to keep their attention.
  • Effectively deliver a message:
    You should make sure to cover the value and benefit of the webinar. What will your audience learn and how will it benefit them?
  • Trigger a response/reaction:
    You want the reader to self reflect on their pain points and understand that the webinar is a solution.

The Layout and Elements

  • Engaging Subject lines:
    You want to make sure your subject line teases value/benefit or hits a pain point. Keep it short and leave a little mystery to entice opens.
  • Attractive header image (optional):
    Images increase conversion. We find our header images consistently lead to 30% of our email clicks. However it’s not necessary every time.
  • Powerful and engaging hook:
    You need a short but strong hook to grab immediate attention and tease a benefit.
  • Short story/ short content:
    1-3 paragraphs. Written at a 5th grade reading level. You want to tell a story that touches on the pain points of the audience and how you understand and empathize with them. Then introduce the webinar as a solution with the benefit being they can eliminate their pain point.
  • What they will learn:
    You want to clearly tell them what they will learn so they know what to expect.
  • Clear and simple call-to-action:
    You need a large button and copy that clearly tells the reader what they will get when they click. Make sure your button color stands out.
  • Urgency/FOMO:
    It’s always important to stress urgency or fear of missing of out with text around your CTA. Ideally right below the button. You want them to understand their pain point will continue to happen if they don’t click.

Step 1: Choose a Subject Line


Subject Lines Focused on Lead Gen

  • [LIMITED SEATS] Exclusive Workshop: How Carrot Members Generated 450,000+ Leads
  • Discover the Lead Generation Secrets of Carrot’s 450,000+ Success Stories [LIVE]
  • Join Our Live Workshop: Uncover the 450,000+ Leads Strategy Carrot Members Swear By
  • Your Invitation: Master the Lead Generation Blueprint of Carrot’s Top Performers
  • [NOW LIVE] Learn from Carrot’s Lead Gen Experts – 450,000+ Leads Revealed
  • Don’t Miss Out! Live Workshop: The Carrot Strategy for 450,000+ Seller/Buyer Leads
  • Get Ahead in Real Estate: Unlock Carrot’s 450,000+ Leads Generation Method
  • Exclusive Workshop Access: Discover How Carrot Members Generated 450,000+ Leads
  • Live Training: Carrot’s 450,000+ Leads Blueprint – Reserve Your Spot!
  • Revealed: The 450,000+ Leads Strategy Used by Carrot Members [LIVE]

Subject Lines Focused on Paid Ads as a Pain Point

  • [LIMITED SPOTS] Unlock the Secret to Motivated Leads—No Paid Ads Needed!
  • Revealing the Formula: Motivated Leads Without Spending on Ads [LIVE WORKSHOP]
  • Join Our Live Workshop: The No-Paid-Ads Strategy for Motivated Leads
  • Your Invitation: Discover the Hidden Path to Motivated Leads—No Ad Spend!
  • [NOW LIVE] Learn the Secret to Motivated Leads, Ads-Free!
  • Don’t Miss Out! Live Workshop: Get Motivated Leads with Zero Paid Ads
  • Ready to Get Motivated Leads for FREE? Join Our Live Workshop!
  • Exclusive Workshop Access: The No-Paid-Ads Approach to Motivated Leads
  • Live Training: How to Score Motivated Leads Without Paying for Ads
  • Revealed: The Secret Sauce to Motivated Leads (No Paid Ads) [LIVE]

Subject Lines Focused on Going live Soon/ in 1 Hour/ Live Now

  • ⏰ Starting Soon! Join Our Evergreen Marketing LIVE Workshop for Leads
  • Last Chance to Register! Evergreen Marketing Workshop Begins in 1 Hour
  • It’s Almost Time! Join Us for the Evergreen Marketing LIVE Workshop
  • Starting Now! Dive into Evergreen Marketing for Seller/Buyer Leads
  • Don’t Miss Out! Evergreen Marketing Workshop Starts in 1 Hour
  • 🕒 Countdown: 1 Hour Until Our Evergreen Marketing LIVE Workshop
  • Ready to Boost Leads? Evergreen Marketing LIVE Workshop Starts Soon!
  • Join the Action! Evergreen Marketing for Seller/Buyer Leads (1 Hour Away)
  • Exclusive Access: Evergreen Marketing Workshop Starts in 1 Hour
  • It’s Go Time! Evergreen Marketing LIVE Workshop for Leads Is Here

Step 2: Choose a Hook

Engaging Hooks Focused on Benefits

  • “Unlock the Secrets to Endless Lead Flow with Evergreen Marketing!”
  • “Tired of the Lead Generation Hustle? Discover Evergreen Marketing.”
  • “Ready to Break Free from Marketing Burnout? Let’s Talk Evergreen.”
  • “Escape the Marketing Hamster Wheel with Evergreen Strategies!”
  • “The Marketing Shift That Brought Freedom: Evergreen Marketing Unveiled.”
  • “Ditch the Daily Grind—Learn the Art of Evergreen Marketing!”
  • “Sick of Quick Fixes? Embrace Evergreen Marketing for Lasting Results.”
  • “Reclaim Your Time and Grow Leads: Dive into Evergreen Marketing!”
  • “Discover Why Evergreen Marketing Trumps Traditional Tactics.”
  • “Join Us Live for the Key to Consistent Lead Generation: Evergreen Marketing.”

Engaging Hooks Focused on Pain Points

  • “Are You Stuck in the Lead Generation Grind? It’s Time for a Change.”
  • “Feeling Chained to Your Marketing? Explore a Path to Freedom.”
  • “Is Your Marketing Burning You Out? Evergreen is the Answer.”
  • “Still Struggling to Break the Cycle? Discover Evergreen Marketing.”
  • “Tired of Marketing That Fizzles? Evergreen Is Your Solution.”
  • “Hustling Hard but Going Nowhere? Evergreen Marketing Holds the Key.”
  • “Frustrated with Inconsistent Leads? Learn the Evergreen Way.”
  • “Is Your Marketing Holding You Hostage? Break Free with Evergreen.”
  • “Ready to Escape the Income Rollercoaster? It Starts with Evergreen.”
  • “Sick of Watching Leads Slip Away? Time to Embrace Evergreen.”

Step 3: Choose a Story/Copy

Short Story Copy #1

  • In your journey, you’ve faced the relentless hustle of lead generation, just like I did. It’s that feeling of working hard but not quite breaking through to the next level. We’ve all been there, trying every marketing trick in the book, from direct mail to cold calls, and yes, even paid ads. It works, no doubt about it. But at some point, you start to wonder if there’s a better way.

    I vividly remember standing at that crossroads in my business back in 2011. The realization struck me that the very marketing strategies that were supposed to bring freedom were chaining me to my desk, creating a never-ending cycle of hustle. I didn’t want to repeat that grind every year.

    And so, my journey led me to the concept of ‘Evergreen Marketing.’ It’s the key to building a business that doesn’t just survive but thrives effortlessly. The shift in my approach changed everything. No more direct mail, no more cold calling, and definitely no more feeling tied to the business’s roller coaster.

    I share this because I’ve been where you are, and I understand the frustration and the desire for a better way. That’s why I want to invite you to our Evergreen Marketing workshop. It’s the solution that can help you break free from the grind, transform your lead generation, and finally regain the freedom you’ve been craving. Let’s make your journey towards success smoother and more fulfilling together. Join us, and let’s take this leap towards a brighter future.

Short Story Copy #2

  • I know the frustration. The constant grind of lead generation, the relentless pursuit of new clients—it can be exhausting. I’ve been there myself. I remember the moment when I realized that the marketing strategies I was using were keeping me trapped in a cycle of endless work.

    But I also discovered a better way, a path to ‘Evergreen Marketing.’ It’s the secret to creating a business that doesn’t just survive but thrives effortlessly.

    So, I invite you to our Evergreen Marketing workshop. It’s the solution I wish I had back then—a way to break free from the grind and rediscover the joy of growing your business. Let’s embark on this journey together toward a brighter and more fulfilling future. Join us, and let’s make your success story a reality.

Short Story Copy #3

  • Have you ever felt like you were spinning your wheels, trying every marketing tactic in the book but never quite getting the results you desire? I’ve been there too, and it can be incredibly frustrating.

    But let me share a turning point in my journey—an ‘Aha!’ moment when I discovered ‘Evergreen Marketing.’ It’s the missing piece that changed the game for me. Instead of being chained to my marketing efforts, I found a way to create a sustainable and thriving business.

    That’s why I want to invite you to our Evergreen Marketing workshop. It’s not just another event; it’s a chance to break free from the endless grind and start enjoying the fruits of your labor. Join us, and let’s make your path to success smoother and more rewarding.

Step 4: Tell them What They’ll Learn

What They Will Learn

  • How to Eliminate Burnout:
    Why your social media profiles should NOT be the “hub” for your content.. and how to transform your website into your “Authority Hub” instead
  • Secret Lead Source Method:
    The not so secret method that is our #1 house seller lead source in 2023 that almost everyone is ignoring
  • How to Convert 250% Higher:
    Why Evergreen Marketing converts website visitors to leads 250% higher than other types of marketing
  • How to Unlock Consistent Growth:
    How to replace draining marketing tactics with a consistent and predictable authority hub that works for years (not days)

Step 5: Choose a CTA

Call to Actions

  • “Don’t miss out on the Evergreen Marketing secrets! Secure your spot now!”
  • “Ready to break free from the marketing grind? Join the workshop today.”
  • “Reserve your seat for tomorrow’s game-changing Evergreen Marketing workshop!”
  • “Click here to transform your lead generation with Evergreen Marketing!”
  • “Join us live and learn the path to endless leads—grab your spot now!”
  • “Unlock the power of Evergreen Marketing. Save your seat for tomorrow!”
  • “Reclaim your time and boost your leads. Register for the workshop here.”
  • “Ready to ditch the hustle and grow leads effortlessly? Sign up now!”
  • “Say goodbye to marketing burnout. Click to secure your workshop spot.”
  • “Get off the marketing hamster wheel—act now and reserve your spot!”

Step 6: Choose an Urgency Phrase

Urgency/FOMO Copy

  • “Seats are filling up fast! Secure your spot now, or you might miss these exclusive Evergreen Marketing secrets.”
  • “Don’t let this opportunity slip away. Join the workshop to avoid missing the key to consistent lead generation.”
  • “Act now, or you’ll have to wait for the next chance to break free from marketing burnout with Evergreen strategies.”
  • “Time is running out! Register for the workshop today, or risk being left behind in the world of lead generation.”
  • “Limited spots available. Sign up now to ensure you don’t miss the plug and play Evergreen Marketing tactics.”
  • “The clock is ticking. Register today to conquer your lead generation challenges or regret it later.”
  • “This is your only chance this month! Join the workshop and don’t let your competition get ahead.”
  • “Last call for Evergreen Marketing secrets! Click to save your seat and stay ahead in the game.”
  • “Don’t wait until it’s too late. Act immediately to avoid missing out on the Evergreen Marketing revolution.”
  • “Hesitation could cost you leads. Secure your spot now, and be part of the Evergreen success story.”

Example: Putting it All Together

Subject line: Exclusive Live Workshop Access: The No-Paid-Ads Approach to Motivated Leads

Body copy:

Hustling Hard but Going Nowhere?
Evergreen Marketing Holds the Key.


Have you ever felt like you were spinning your wheels, trying every marketing tactic in the book but never quite getting the results you desire? I’ve been there too, and it can be incredibly frustrating.

But let me share a turning point in my journey—an ‘Aha!’ moment when I discovered ‘Evergreen Marketing.’ It’s the missing piece that changed the game for me. Instead of being chained to my marketing efforts, I found a way to create a sustainable and thriving business.

That’s why I want to invite you to our Evergreen Marketing workshop. It’s not just another event; it’s a chance to break free from the endless grind and start enjoying the fruits of your labor. Join us, and let’s make your path to success smoother and more rewarding.

Here’s what you’ll learn in the live workshop:

  • How to Eliminate Burnout:
    Why your social media profiles should NOT be the “hub” for your content.. and how to transform your website into your “Authority Hub” instead
  • Secret Lead Source Method:
    The not so secret method that is our #1 house seller lead source in 2023 that almost everyone is ignoring
  • How to Convert 250% Higher:
    Why Evergreen Marketing converts website visitors to leads 250% higher than other types of marketing
  • How to Unlock Consistent Growth:
    How to replace draining marketing tactics with a consistent and predictable authority hub that works for years (not days)

Join us live and learn the path to endless leads—grab your spot now!

Save My Spot!


Hesitation could cost you leads. Secure your spot now, and be part of the Evergreen success story.

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