High Converting Email Building Resources
For Cyber Monday

We’re going to breakdown what makes a high converting email and all of the elements inside. You can copy/paste from our options and mix and match however you like to create great emails to increase your conversion.

Index:

What makes an email convert?

There are a few principles to follow to increase open rates and click through rates and we’ll cover the basics here.

The Top 4 Email Strategies

  • Audience relevance:
    You need to speak to your audiences experience level and show empathy for their pain points.
  • Engaging and compelling storytelling:
    You need to be able to hook the reader in the first couple of lines and you need a good story to keep their attention.
  • Effectively deliver a message:
    You should make sure to cover the value and benefit of the webinar. What will your audience learn and how will it benefit them?
  • Trigger a response/reaction:
    You want the reader to self reflect on their pain points and understand that the webinar is a solution.

The Layout and Elements

  • Engaging Subject lines:
    You want to make sure your subject line teases value/benefit or hits a pain point. Keep it short and leave a little mystery to entice opens.
  • Attractive header image (optional):
    Images increase conversion. We find our header images consistently lead to 30% of our email clicks. However it’s not necessary every time.
  • Powerful and engaging hook:
    You need a short but strong hook to grab immediate attention and tease a benefit.
  • Short story/ short content:
    1-3 paragraphs. Written at a 5th grade reading level. You want to tell a story that touches on the pain points of the audience and how you understand and empathize with them. Then introduce the webinar as a solution with the benefit being they can eliminate their pain point.
  • What they will learn:
    You want to clearly tell them what they will learn so they know what to expect.
  • Clear and simple call-to-action:
    You need a large button and copy that clearly tells the reader what they will get when they click. Make sure your button color stands out.
  • Urgency/FOMO:
    It’s always important to stress urgency or fear of missing of out with text around your CTA. Ideally right below the button. You want them to understand their pain point will continue to happen if they don’t click.

Step 1: Choose a Subject Line


Subject Lines Focused on Open Rates

  • Unlock Success: Elevate Your Real Estate Marketing with 86% Off Carrot’s Game-Changing Tools!
  • Cyber Monday Madness: Skyrocket Your Lead Gen with Carrot’s A.I. Powerhouse!
  • Dominate Your Market: Grab Carrot’s Elite Growth Kit at 86% Off – Limited Time!
  • Stand Out, Rank High, Get Leads, Close Deals: Carrot’s Cyber Monday 86% off Sale is Here!
  • Last Chance Alert: Save Up to 86% on Carrot’s Cutting-Edge Real Estate Tools!
  • Crush 2024: Elevate Your Real Estate Game with Carrot’s Unbeatable Cyber Monday Offers
  • Game-Changing Savings Inside: Carrot’s Elite Growth Kit at 86% Off
  • Boost Your Profits: Unleash Carrot’s A.I. Power on Cyber Monday – Act Now
  • Tomorrow’s Success Starts Today: Cyber Monday Discounts on Carrot’s Best Tools!
  • Your Path to Success: Now With Carrot + A.I. & ALL NEW TOOLS at up to 86% Off

Subject Lines Focused on Going live Soon/ in 1 Hour/ Live Now

  • Join Us LIVE: Insider’s Look at Carrot’s Cutting-Edge Real Estate Tools!
  • Get Ready for Action: Exclusive Live Demos of Carrot’s Latest Features!
  • Win Big in ’24: Tune in LIVE to Discover Carrot’s Game-Changing Innovations!
  • Behind the Scenes: Dive Deep into Carrot’s Newest Features – LIVE!
  • Interactive Learning: Join Our Live Sessions for Pro Tips and Success Strategies!
  • 🕒 1 Hour Countdown: Master the Latest Tools with Carrot’s Real Estate Experts!
  • Your Invitation to Success: Don’t Miss Our LIVE Sessions on Winning in Real Estate
  • Live Unveiling: Inside Scoop on Carrot’s Next-Level Features
  • Pro Tips LIVE: Carrot’s Experts Share Strategies for Real Estate Dominance
  • LIVE Reveal: Explore Carrot’s Tech Evolution (Now With A.I.)!

Step 2: Choose a Hook

Engaging Hooks Focused on Benefits

  • Carrot’s tools are your key to effortless lead generation and increased profits!
  • Discover the exclusive benefits of Carrot’s Cyber Monday offers for a real estate strategy that stands out from the competition.
  • Carrot’s Cyber Monday specials bring exclusive benefits to skyrocket your lead generation and amplify your profits.
  • Stand out, dominate, and close more deals with Carrot’s Cyber Monday deals
  • Carrot’s newest tools are ready for you, making lead generation a breeze and profits soar!
  • Transforming your real estate approach – get ready to dominate search results, boost your lead gen, stand out from your competition, & increase your profits!
  • Sick of Quick Fixes? Carrot’s New Tools are Here to be the Catalyst for Skyrocketing Lead Generation and Profits!.

Step 3: Choose a Story/Copy

Short Story Copy #1

  • In your journey through the challenges of lead generation, much like mine, you’ve known the grind – working hard but feeling just shy of that breakthrough to the next level. We’ve all experienced it, testing every marketing trick in the book, from direct mail to cold calls, and yes, even paid ads. Effective, yet at a certain point, you begin to wonder: Is there a better way?

    I vividly recall standing at that crossroads in my business, back in 2011. It dawned on me that the very marketing strategies intended to bring freedom were, in reality, chaining me to my desk, perpetuating an endless cycle of hustle. The thought of repeating that grind annually was not in my vision for success.

    And so, my journey led me to the concept of ‘Evergreen Marketing’ – the key to constructing a business that doesn’t merely survive but effortlessly thrives. The shift in my approach was transformative. No more direct mail, no more cold calling, and certainly no more feeling tethered to the business’s unpredictable roller coaster.

    I share this because I’ve walked in your shoes, comprehending the frustration and the yearning for a better path. That’s why I extend an exclusive invitation to our Carrot Training Workshop. It’s the solution designed to help you end the grind, revolutionize your lead generation, and finally restore the freedom you’ve been longing for. Join us on Cyber Monday, where we’ll unveil our newest and most powerful tools to help you dominate your market and increase your profits.

Short Story Copy #2

  • I understand the frustration. The continuous grind of lead generation, the tireless pursuit of new clients—it’s definitely draining. I’ve been in your shoes. I recall the moment when it hit me: the marketing strategies I relied on were keeping me ensnared in an unending cycle of work.

    However, I’ve also uncovered a better way, it’s called ‘Evergreen Marketing.’ It’s the key to building a business that not only survives but effortlessly thrives.

    That’s why I’m extending a personal invitation to our Cyber Monday Workshop. Carrot is going to go over their newest and most powerful tools, including how they built A.I. into the software! It’s the solution I wished for during those challenging times—an avenue to break free from the grind and rediscover the joy of growing your business.

    Join us, and let’s turn your success story into a reality this Cyber Monday.

Step 4: Tell them What They’ll Learn

What They Will Learn

  • How to Boost Their Lead Gen:
    How our newest tools are designed to increase your lead generation 44% over industry averages.
  • How to Dominate Search Results:
    Our newest SEO tools will help you track your rankings and your backlinks, see your progress over time, and give you SEO recommendations.
  • How to Stand Out From Their Competition:
    See our newest templates designed with our high converting framework as well as see how A.I. will help you write content to outrank them on search engines.
  • How to Increase Their Profits:
    We’ll talk about all of our features and how when used together they produce the most motivated leads that close up to 7x higher than other types of leads. at an average profit per deal of $14,000

Step 5: Choose a CTA

Call to Actions

  • Boost Your Leads, Dominate Search, Stand Out – Click to Save 86%
  • Elevate Your Game – Save 86% and Skyrocket Your Lead Generation
  • Maximize Your Impact – Boost Leads, Dominate search, Save 86%, Click Here!
  • Click Here to Transform Your Lead Generation with Carrots Newest and Most Powerful Tools at 86% Off!
  • Join us live and learn the path to endless leads—grab your spot now!
  • Unlock Your Success Today With the Power of Carrot and A.I.
  • Boost your leads. Increase Your Profits. Come Watch The Free Live Training and See How To Transform Your Strategy!
  • “Ready to ditch the hustle and grow leads effortlessly? Get 86% Carrot’s Best Tools Today!”

Step 6: Choose an Urgency Phrase

Urgency/FOMO Copy

  • Act Fast – Deals Expire 12/3! Boost Leads, Dominate Search, and Save 86%!
  • Last Chance Alert: Secure Your Success before 12/3 – Save Big Now!
  • Time is Ticking: Grab Your Cyber Monday Deal before 12/3! Don’t Miss Out!
  • Countdown to Success: 86% Off Ends 12/3 – Click to Transform Your Strategy!
  • Hurry! Cyber Monday Deals Vanish 12/3 – Boost Leads and Dominate Today!
  • Final Hours: Unlock Prosperity and Save 86%! Offer Expires 12/3!
  • Don’t Wait! Cyber Monday Savings Disappear 12/3 – Dominate Now!
  • Limited Time: Act Now Before 12/3 – Elevate Your Real Estate Game!
  • Last Call for Success: 86% Off Ends 12/3 – Boost Your Lead Gen Today!
  • Clock is Ticking: Save 86% and Dominate Search – Offer Expires 12/3!

Example: Putting it All Together

Subject line: Stand Out, Rank High, Get Leads, Close Deals: Carrot’s Cyber Monday 86% off Sale is Here!

Body copy:

Transforming your real estate approach – get ready to dominate search results, boost your lead gen, stand out from your competition, & increase your profits!


I understand the frustration. The continuous grind of lead generation, the tireless pursuit of new clients—it’s definitely draining. I’ve been in your shoes. I recall the moment when it hit me: the marketing strategies I relied on were keeping me ensnared in an unending cycle of work.

However, I’ve also uncovered a better way, it’s called ‘Evergreen Marketing.’ It’s the key to building a business that not only survives but effortlessly thrives.

That’s why I’m extending a personal invitation to our Cyber Monday Workshop. Carrot is going to go over their newest and most powerful tools, including how they built A.I. into the software! It’s the solution I wished for during those challenging times—an avenue to break free from the grind and rediscover the joy of growing your business.

Join us, and let’s turn your success story into a reality this Cyber Monday.

Here’s what you’ll learn in the live workshop:

  • How to Boost Your Lead Gen:
    How our newest tools are designed to increase your lead generation 44% over industry averages.
  • How to Dominate Search Results:
    Our newest SEO tools will help you track your rankings and your backlinks, see your progress over time, and give you SEO recommendations.
  • How to Stand Out From Your Competition:
    See our newest templates designed with our high converting framework as well as see how A.I. will help you write content to outrank them on search engines.
  • How to Increase Your Profits:
    We’ll talk about all of our features and how when used together they produce the most motivated leads that close up to 7x higher than other types of leads. at an average profit per deal of $14,000

Join us live and learn the path to endless leads—grab your spot now!

Save My Spot!


Last Call for Success: 86% Off Ends 12/3 – Boost Your Lead Gen Today!

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