Carrot High Converting Email Building Resources For Pro/Advanced Audiences

We’re going to breakdown what makes a high converting email and all of the elements inside. You can copy/paste from our options and mix and match however you like to create great emails to increase your conversion.

Index:

What makes an email convert?

There are a few principles to follow to increase open rates and click through rates and we’ll cover the basics here.

The Top 4 Email Strategies

  • Audience relevance:
    You need to speak to your audiences experience level and show empathy for their pain points.
  • Engaging and compelling storytelling:
    You need to be able to hook the reader in the first couple of lines and you need a good story to keep their attention.
  • Effectively deliver a message:
    You should make sure to cover the value and benefit of the webinar. What will your audience learn and how will it benefit them?
  • Trigger a response/reaction:
    You want the reader to self reflect on their pain points and understand that the webinar is a solution.

The Layout and Elements

  • Engaging Subject lines:
    You want to make sure your subject line teases value/benefit or hits a pain point. Keep it short and leave a little mystery to entice opens.
  • Attractive header image (optional):
    Images increase conversion. We find our header images consistently lead to 30% of our email clicks. However it’s not necessary every time.
  • Powerful and engaging hook:
    You need a short but strong hook to grab immediate attention and tease a benefit.
  • Short story/ short content:
    1-3 paragraphs. Written at a 5th grade reading level. You want to tell a story that touches on the pain points of the audience and how you understand and empathize with them. Then introduce the webinar as a solution with the benefit being they can eliminate their pain point.
  • What they will learn:
    You want to clearly tell them what they will learn so they know what to expect.
  • Clear and simple call-to-action:
    You need a large button and copy that clearly tells the reader what they will get when they click. Make sure your button color stands out.
  • Urgency/FOMO:
    It’s always important to stress urgency or fear of missing of out with text around your CTA. Ideally right below the button. You want them to understand their pain point will continue to happen if they don’t click.

Step 1: Choose a Subject Line


Subject Lines Focused on Open Rates

  • “Maximize Your Deal Flow with Carrot’s Pro-Level Lead Gen”
  • “Stay Ahead in Real Estate: Boost Your Authority with Carrot”
  • “Precision Marketing: Carrot’s Strategy for Pro Investors”
  • “Cutting-Edge Tech for Real Estate Pros – Carrot Delivers”
  • “Boost Your Brand: Carrot’s High-Touch Service is Unmatched”
  • “Effortless Lead Gen: Experience Carrot’s Pro-Level Engine”
  • “Reputation-Driven Success: Carrot Keeps You Relevant”
  • “Stand Out in Your Market: Carrot’s Differentiation Power”
  • “Carrot’s Authority Boost: Your Key to Real Estate Success”
  • “Pro Strategies, Pro Results: Dive into Carrot’s Mastery”
  • “Quality Leads, Pro Performance: Carrot Leads the Way”
  • “Tech Excellence: Carrot’s Edge in Real Estate Marketing”
  • “Pro-Level Lead Gen Simplified: Carrot Leads the Pack”
  • “Differentiate and Dominate: Carrot’s Market Mastery”

Step 2: Choose a Hook

Engaging Hooks Focused on Benefits

  • “Proven Results for Pro Investors”
    • Dive into Carrot’s platform, where seasoned real estate pros like you experience a significant uptick in quality leads, closing multiple deals effortlessly.
  • “Elevate Your Brand with Carrot’s Authority Boost”
    • Position yourself as the go-to authority in your market. Carrot’s strategies not only attract leads but enhance your online reputation for consistent success.
  • “Stay Ahead in Real Estate with Carrot’s Tech Edge”
    • Embrace cutting-edge technology that keeps you ahead in the fast-paced real estate world. Carrot’s features are tailored for professionals who demand nothing but the best.
  • “Effortless Lead Gen for the Pro Investor”
    • Carrot’s lead generation engine is designed for those who operate at a pro level. Experience a streamlined process that aligns with the complexity of your real estate business.
  • “Brand Brilliance: Carrot’s High-Touch Service”
    • Your business is complex, and your time is precious. Carrot’s high-touch service ensures you get the support you need promptly, ensuring uninterrupted momentum.
  • “Carrot’s Mastery: Differentiate and Dominate”
    • In a competitive market, standing out is crucial. Carrot not only understands your need for differentiation but provides the tools to dominate both in organic rankings and aesthetic appeal.
  • “Reputation-Driven Success Starts with Carrot”
    • Your reputation is your currency. Carrot’s strategies are reputation-centric, ensuring that your brand shines in a crowded market.
  • “Pro Strategies, Pro Results: Carrot Delivers”
    • Benefit from Carrot’s extensive experience in real estate and traditional marketing. Our platform delivers pro-level results that resonate with your established business.
  • “Tech Excellence: Your Gateway to Pro Performance”
    • Carrot’s commitment to tech excellence means you get a website that not only performs flawlessly but also integrates seamlessly with the complexity of your current real estate business.

Step 3: Choose a Story/Copy

Short Story Copy #1

  • Hey [Name],

    As you know I’ve been investing for years. It hasn’t always been easy to find success and there’s been plenty of ups and downs, but today I wanted to share a game-changing discovery that has elevated my brand to new heights.

    Something I didn’t think was going to happen based on how little time I have.

    I recently made the switch to Carrot’s real estate platform, and the results have been nothing short of amazing. The advanced lead generation engine not only delivered quality leads consistently but also positioned me as the authority in my market. My online reputation has soared, attracting not just leads but high-profile partnerships that have expanded my influence. I’ve also managed to get to the top of Google for almost all the keywords I’ve been going after.

    Carrot’s tech excellence and high-touch service have transformed my business, providing the perfect balance for a professional with a tight schedule. I believe this platform aligns seamlessly with the needs of high-profile investors like us, ensuring our brand stands out and thrives in the digital landscape.

    Their trainings, done for you services, and attention to cutting edge features that make our needs easy to accomplish have really saved me so much time and effort. Check it out for yourself and feel free to reach out if you have any questions or need more insights.

Short Story Copy #2

  • Hey there,

    I wanted to talk a bit about a strategic shift that has changed the trajectory of my success for the better.

    As a seasoned investor, I understand the value of staying on the cutting edge of technology. A couple years back, I made the decision to transition to Carrot’s real estate platform, and the impact it made for me and my business has been way better than what I initially expected.

    What sets Carrot apart is its unmatched lead generation engine, providing not just leads but quality leads that align perfectly with my business goals. The platform’s ability to adapt to the complexity of my real estate ventures has been a game-changer, allowing me to focus on what I do best – closing deals.

    Carrot’s commitment to differentiation has elevated my brand, making it stand out effortlessly in a competitive market. The comprehensive lead management, content marketing, and high-touch services have streamlined my operations, freeing up valuable time for strategic decision-making

    I believe that high-profile investors like us need more than just a website – we need a strategic partner that understands our unique challenges and propels us toward success.

    Carrot has become that partner for me, and I can’t recommend it enough.

    Feel free to reach out if you’d like to learn more or if you have any questions. Here’s to unlocking new success in our businesses together!

Step 4: Tell them What They’ll Learn/Get

What They Will Learn/Get

  • Beautiful, High-Converting Websites
    We work hard to balance our websites with conversion optimization, ease-of-use, and elegance. It all comes together to create something that is uniquely Carrot–it converts better and looks beautiful.
  • Comprehensive Trainings
    We work hard to balance our websites with conversion optimization, ease-of-use, and elegance. It all comes together to create something that is uniquely Carrot–it converts better and looks beautiful.
  • World-Class Support:
    If you ever have any questions about making your real estate platform perform better, our world-class support team is waiting to help you. We encourage you to contact us when you’re struggling with something and we’re committed to helping you as best we can, as fast as we can.
  • Simple, Powerful Lead Management:
    With text message notifications, we give you the best chance of closing deals from online leads. Plus, you can organize all of your leads based on their status easily on your dashboard. No other tools necessary. But, if you do want to integrate a CRM of your own, don’t worry – Carrot easily integrates with popular CRM options.

Step 5: Choose a CTA

Call to Actions

  • “Effortless Marketing for Seasoned Pros – Sign Up with Carrot Now!”
  • “Boost Your Profits, Boost Your Presence – Join Carrot Today!”
  • “Maximize Your Time: Get Consistent Deals with Carrot!”
  • “Experience The Cutting-Edge: Dive into Carrot’s Pro-Level Engine!”
  • “Stay Ahead, Stay Pro: Activate Carrot’s Cutting-Edge Strategies!”
  • “Unlock Pro Results: Upgrade Your Real Estate Game with Carrot!”
  • “Effortless Success Awaits with Carrot’s High-Touch Service!”
  • “Differentiate and Dominate: Click to Discover the Power of Carrot!”
  • “Be a Tech Trailblazer: Embrace Carrot’s Proven Results!”
  • “Lead with Authority: Use Carrot for that Pro-Level Impact!”
  • “Proven Success: Upgrade Your Real Estate Business with Carrot!”
  • “Stay Proactive, Stay Pro: Experience Carrot’s Proven Solutions!”

Step 6: Choose an Urgency Phrase

Urgency/FOMO Copy

  • “Elevate Your Brand and Benefit from Carrot’s Pro-Level Lead Gen Hub – Don’t Miss Out!”
  • “Get Quality Leads, Rank higher, Dominate your Market and Save Time with Carrot!”
  • “Maximize Your Success Effortlessly with Carrot – Act Fast!”
  • “Quality Leads, Pro Results: Benefit from Carrot’s Cutting-Edge Strategies Now!”
  • “Tech Excellence, Time Saved: Others Are Reaping the Benefits – Secure Yours!”
  • “Effortless Success Awaits: Benefit from Carrot’s High-Touch Service – Don’t Miss!”
  • “Stay Ahead, Stay Pro: Benefit from Carrot’s Proven Solutions – Join the Elite!”
  • “Real Estate Trendsetters Choose Carrot: Benefit from Exclusive Access Now!”
  • “Be the Pro Investor: Benefit from Carrot’s Differentiation Power – Don’t Miss Out!”
  • “There’s no time to waste when it comes to elevating your leads and embracing effortless success in your real estate business.”
  • “If you lost a deal to an underperforming website or outdated marketing strategy how much would that cost you?”

Example: Putting it All Together

Subject line: Maximize Your Deal Flow with Carrot’s Pro-Level Lead Gen

Body copy:

Carrot’s Mastery: Differentiate and Dominate

In a competitive market, standing out is crucial. Carrot not only understands your need for differentiation but provides the tools to dominate both in organic rankings and aesthetic appeal.

Hey there,

I wanted to talk a bit about a strategic shift that has changed the trajectory of my success for the better.

As a seasoned investor, I understand the value of staying on the cutting edge of technology. A couple years back, I made the decision to transition to Carrot’s real estate platform, and the impact it made for me and my business has been way better than what I initially expected.

What sets Carrot apart is its unmatched lead generation engine, providing not just leads but quality leads that align perfectly with my business goals. The platform’s ability to adapt to the complexity of my real estate ventures has been a game-changer, allowing me to focus on what I do best – closing deals.

Carrot’s commitment to differentiation has elevated my brand, making it stand out effortlessly in a competitive market. The comprehensive lead management, content marketing, and high-touch services have streamlined my operations, freeing up valuable time for strategic decision-making

I believe that high-profile investors like us need more than just a website – we need a strategic partner that understands our unique challenges and propels us toward success.

Carrot has become that partner for me, and I can’t recommend it enough.

Feel free to reach out if you’d like to learn more or if you have any questions. Here’s to unlocking new success in our businesses together!

Here’s what you’ll get with Carrot:

  • Beautiful, High-Converting Websites
    We work hard to balance our websites with conversion optimization, ease-of-use, and elegance. It all comes together to create something that is uniquely Carrot–it converts better and looks beautiful.
  • Comprehensive Trainings
    We work hard to balance our websites with conversion optimization, ease-of-use, and elegance. It all comes together to create something that is uniquely Carrot–it converts better and looks beautiful.
  • World-Class Support:
    If you ever have any questions about making your real estate platform perform better, our world-class support team is waiting to help you. We encourage you to contact us when you’re struggling with something and we’re committed to helping you as best we can, as fast as we can.
  • Simple, Powerful Lead Management:
    With text message notifications, we give you the best chance of closing deals from online leads. Plus, you can organize all of your leads based on their status easily on your dashboard. No other tools necessary. But, if you do want to integrate a CRM of your own, don’t worry – Carrot easily integrates with popular CRM options.

Differentiate and Dominate: Click the Button to Discover the Power of Carrot!

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Get Quality Leads, Rank Higher, Dominate your Market, and Save Time with Carrot!

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